En Route hair salon offer a comprehensive range of hair and beauty services for both men and women. They pride themselves on using the most sustainable products on the market to reduce waste.
They wanted to create visually striking posters for the salon windows. The brief was to stay on-brand while creating an eye catching design that clearly stated the sustainability messaging.
We worked through various concepts and eventually finalised a design which worked for the posters. We created icons and made a windmill pattern for the background using the leaf from the existing logo. The end product was a white and light grey poster which we inverted to make a green version. The posters were then printed on 205gsm coated poster paper.